Zee Entertainment Enterprises launches ‘Zee Bangla Cinema’

21 Sep 2012 Evaluate

Zee Entertainment Enterprises has strengthen its dominant position in the regional genre by launching India’s one and only 24-hour Bangla movie channel, ‘Zee Bangla Cinema’. The channel will go on-air on September 23, 2012, and will telecast 2012’s blockbuster movie ‘Shatru’ starring Jeet and Nusrat.

The unveiling of the channel will be supported by a 360 degree launch campaign, creating a platform for the people of Bengal to celebrate ‘Jibon Ekhon Superhit’ with Zee Bangla Cinema. The campaign includes radio, TV, print, digital and outdoor along with on-ground activation initiatives.

Zee Bangla Cinema promises to offer a mixed bag of blockbusters from the golden era directors and the best masterpieces of Satyajit Ray, Mrinal Sen, Ritwick Ghatak and Tarun Mazumdar to present-day directors like Rituparno Ghosh, Raj Chakraborty and Anjan Dutta.

Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Café, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz, & Zee Sports.

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118.55 -4.10 (-3.34%)
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