Zee Entertainment Enterprises rises on launching ‘Zee Bangla Cinema’

21 Sep 2012 Evaluate

Zee Entertainment Enterprises is currently trading at Rs. 185.90, up by 1.25 points or 0.68% from its previous closing of Rs. 184.65 on the BSE.

The scrip opened at Rs. 185.40 and has touched a high and low of Rs. 188.00 and Rs. 185.20 respectively. So far 18,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 189.25 on 20-Sep-2012 and a 52 week low of Rs. 109.65 on 05-Oct-2011.

Last one week high and low of the scrip stood at Rs. 189.25 and Rs. 168.10 respectively. The current market cap of the company is Rs. 17,662.00 crore.

The promoters holding in the company stood at 43.87% while Institutions and Non-Institutions held 48.47% and 7.67% respectively.

Zee Entertainment Enterprises has strengthen its dominant position in the regional genre by launching India’s one and only 24-hour Bangla movie channel, ‘Zee Bangla Cinema’. The channel will go on-air on September 23, 2012, and will telecast 2012’s blockbuster movie ‘Shatru’ starring Jeet and Nusrat.

The unveiling of the channel will be supported by a 360 degree launch campaign, creating a platform for the people of Bengal to celebrate ‘Jibon Ekhon Superhit’ with Zee Bangla Cinema. The campaign includes radio, TV, print, digital and outdoor along with on-ground activation initiatives.

Zee Bangla Cinema promises to offer a mixed bag of blockbusters from the golden era directors and the best masterpieces of Satyajit Ray, Mrinal Sen, Ritwick Ghatak and Tarun Mazumdar to present-day directors like Rituparno Ghosh, Raj Chakraborty and Anjan Dutta.

Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Café, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz, & Zee Sports.

Zee Entertainment Share Price

118.55 -4.10 (-3.34%)
21-Nov-2024 16:59 View Price Chart
Peers
Company Name CMP
Zee Entertainment 118.55
Sun TV Network 729.55
GTPL Hathway 140.35
Den Networks 42.79
TV Today Network 183.90
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