Reliance Broadcast Network launches ‘Switch to’ campaign

21 Sep 2012 Evaluate

Reliance Broadcast Network (RBNL) is all set to make the most with its new campaign titled ‘Switch To’. The campaign is designed to create enormous awareness amongst target audiences to ‘Switch To’ the right service provider who can offer best value basis individual’s entertainment needs.

The first phase of this campaign will be led across four metros i.e. Delhi, Mumbai, Bangalore and Kolkata by key shows from the BIG CBS Network - America’s Got Talent, The X Factor and American Idol being simulcast on BIG CBS Prime, BIG CBS Love and BIG CBS Spark .

‘Switch To’ launches on the back of Reliance Broadcast’s campaign, which rolled earlier this year called ‘Choose Your Set Top Box Wisely’ tailored to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while simultaneously enabling operators to build their brand equity. This campaign takes a step further highlighting key entertainment options available to be able to make a more informed switch.

Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.

Peers
Company Name CMP
PVR 1466.10
Saregama India 455.60
Eros Internatl.Media 14.46
Shemaroo Entertain. 160.75
Balaji Telefilms 62.76
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