Affle completes acquisition of 94.78% stake in Mediasmart

06 Mar 2020 Evaluate

Affle (India) has completed the necessary closing conditions for acquisition of 94.78% shares of Mediasmart Mobile S.L. on March 5, 2020. The closing for the balance 5.22% shares of Mediasmart Mobile S.L. shall be completed on or before March 31, 2021.

Earlier, the company had signed a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. This acquisition carries a great strategic merit as it strengthens Affle’s CPCU based platform and business model for omnichannel advertisers, and also enables Affle to expand into newer developing markets like Latin America and in Mediasmart’s strong hold markets like Europe and US.

Affle is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.

Affle (India) Share Price

1720.00 -16.65 (-0.96%)
08-Jan-2025 09:17 View Price Chart
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Company Name CMP
Quess Corp 646.45
eClerx Services 3388.60
Info Edge 8435.00
CMS Info Systems 488.85
Affle (India) 1720.00
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