Britannia’s biscuit brand unveils 2nd season of 'Britannia Marie Gold My Startup' initiative

11 Mar 2020 Evaluate

Britannia Industries' biscuit brand -- Britannia Marie Gold has unveiled the second season of its annual 'Britannia Marie Gold My Startup' initiative which provides financial assistance to homemakers with entrepreneurial ideas.

This year, the brand has partnered with National Skill Development Corporation (NSDC) to launch India's first-ever skill development program customized for women with entrepreneurial aspirations. 10,000 women homemakers from across the country will undergo this online certification course between April and June 2020.

The online training touches upon all key levers of entrepreneurship. The 'Britannia Marie Gold My Start Up' initiative is designed to help India's homemakers become financially independent and transform them into job creators.

The online courses will be available through NSDC's eSkillIndia portal that drives Government of India's Skill India Mission digitally. The e-courses will empower women to gain basic communication skills, financial literacy along with information and communication technology (ICT), and micro entrepreneurial skills for socio economic self-reliance.

Britannia Industries, one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

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