RBNL launches ‘Big Magic International’ in United States

03 Oct 2012 Evaluate

Reliance Broadcast Network’s (RBNL) - ‘Big Magic International’ has marked its entry into the key market of United States. Designed to offer audiences the magic from India - the programming will feature entertainment shows from the extensive library of RBNL and daily business news from Bloomberg TV India. The exclusive partnership with the largest DTH platform for the South Asian Diaspora - Dish Network will ensure it reaches a sizeable and relevant audience base in the United States.

Big Magic International will be part of the Hindi Mega Pack on Dish Network in the US, which is hugely popular with subscribers. The channel will be earning revenues both through subscription and advertisement sales. Big Magic International has appointed Mediamorphosis LLC as its exclusive advertising agency for the US market.

A core USP of the Channel will be 3 fresh, 30 minute updates each day with the latest news from the Indian capital markets, coming straight from a credible source like Bloomberg TV India.

Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.

Peers
Company Name CMP
PVR 1466.10
Saregama India 455.60
Eros Internatl.Media 14.46
Shemaroo Entertain. 160.75
Balaji Telefilms 62.76
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