RBNL shines on launching ‘Big Magic International’ in United States

03 Oct 2012 Evaluate

Reliance Broadcast Network (RBNL) scrip is currently trading at Rs. 50.15, up by 0.50 points or 1.01% from its previous closing of Rs. 49.65 on the BSE.

The scrip opened at Rs. 49.10 and has touched a high and low of Rs. 50.15 and Rs. 49.10 respectively. So far 1,819 shares were traded on the counter.

The BSE group 'T' stock of face value Rs. 5 has touched a 52 week high of Rs. 73.90 on 13-Oct-2011 and a 52 week low of Rs. 35.50 on 10-Aug-2012.

Last one week high and low of the scrip stood at Rs. 51.25 and Rs. 49.10 respectively. The current market cap of the company is Rs. 398.00 crore.

The promoters holding in the company stood at 66.63% while Institutions and Non-Institutions held 2.66% and 30.71% respectively.

Reliance Broadcast Network’s - ‘Big Magic International’ has marked its entry into the key market of United States. Designed to offer audiences the magic from India - the programming will feature entertainment shows from the extensive library of RBNL and daily business news from Bloomberg TV India. The exclusive partnership with the largest DTH platform for the South Asian Diaspora - Dish Network will ensure it reaches a sizeable and relevant audience base in the United States.

Big Magic International will be part of the Hindi Mega Pack on Dish Network in the US, which is hugely popular with subscribers. The channel will be earning revenues both through subscription and advertisement sales. Big Magic International has appointed Mediamorphosis LLC as its exclusive advertising agency for the US market.

A core USP of the Channel will be 3 fresh, 30 minute updates each day with the latest news from the Indian capital markets, coming straight from a credible source like Bloomberg TV India.

Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.

Peers
Company Name CMP
PVR 1466.10
Saregama India 455.60
Eros Internatl.Media 14.46
Shemaroo Entertain. 160.75
Balaji Telefilms 62.76
View more..
© 2024 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.