Britannia Industries launches WhatsApp-based Store Locator service

30 Apr 2020 Evaluate

Britannia Industries has launched WhatsApp-based 'Store Locator' service for its customers to help them find its range of products in nearby stores during the lockdown. Under the service, which has been launched across the country, a GPS-based chatbot publishes a list of stores near the consumer's current location that have been recently serviced by the company.

A consumer can interact with Store locator by sending a message 'BRIT' on WhatsApp and follow the instructions. The technology solution has been built to swiftly respond to the surge in consumer demand and the consumers’ increasing need to find the range of Britannia products at close proximity to where they reside.

Britannia Industries, one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.


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