Britannia Industries surges on launching WhatsApp-based Store Locator service

30 Apr 2020 Evaluate
Britannia Industries is currently trading at Rs. 3174.65, up by 19.50 points or 0.62% from its previous closing of Rs. 3155.15 on the BSE.

The scrip opened at Rs. 3196.45 and has touched a high and low of Rs. 3198.90 and Rs. 3151.00 respectively. So far 3809 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 3443.90 on 23-Sep-2019 and a 52 week low of Rs. 2100.55 on 23-Mar-2020.

Last one week high and low of the scrip stood at Rs. 3292.60 and Rs. 2957.35 respectively. The current market cap of the company is Rs. 76168.33 crore.

The promoters holding in the company stood at 50.63%, while Institutions and Non-Institutions held 29.35% and 20.02% respectively.

Britannia Industries has launched WhatsApp-based 'Store Locator' service for its customers to help them find its range of products in nearby stores during the lockdown. Under the service, which has been launched across the country, a GPS-based chatbot publishes a list of stores near the consumer's current location that have been recently serviced by the company.

A consumer can interact with Store locator by sending a message 'BRIT' on WhatsApp and follow the instructions. The technology solution has been built to swiftly respond to the surge in consumer demand and the consumers’ increasing need to find the range of Britannia products at close proximity to where they reside.

Britannia Industries, one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

4893.80 -18.90 (-0.38%)
19-Nov-2024 16:59 View Price Chart
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