PVR has unveiled a digital campaign inviting cinema enthusiasts to share video clips or images, expressing how much they miss watching movies in a theatre on account of the temporary shut-down of cinemas due to COVID pandemic. At the end of the campaign, the participant entries will be compiled into a film that would run in PVR when the cinemas reopen and would also feature on the brand's social media pages.
With thousands of titles available on TV and streaming platforms during this period, watching movies from home sitting on the couch, was a popular quarantine pastime. But it does not compare to the experience of watching movies in a theatre for reasons other than just the big screen and the better sound. It is nice to be able to pause the film, but watching movies at home ruins the magic of a shared experience. The regular interruption of doorbell or phone call, or even a poor internet connection spoils the uninterrupted joy of watching movies in a theatre. The OuchTheCouch campaign is intended to capture similar feelings in cinema lovers.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.
| Company Name | CMP |
|---|---|
| PVR | 1466.10 |
| Saregama India | 455.60 |
| Eros Internatl.Media | 14.46 |
| Shemaroo Entertain. | 160.75 |
| Balaji Telefilms | 62.76 |
| View more.. | |
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Funds ranking in screeners: Performance Consistency and Quality are two parameters used for ranking funds for SIP. The ranking as follows GG, GO, GR, OG, OO, OR, RG, RO and RR.
With the same color-coded funds, the one with the higher Average 3-year rolling returns (over 5 to 10 years), the number that appears in the Performance tag, ranks higher.
Here is the summary:
The third tag Upside Potential is not relevant for SIP. It is relevant for lumpsum investments in Mutual Funds.
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