Zee Entertainment and STAR India join hands in a landmark distribution tie-up through their JV’s

26 May 2011 Evaluate

Two of India’s leading content aggregation and distribution companies, Star Den Media Services and Zee Turner have entered into a joint venture to combine distribution of their respective channel bouquets in the country. In a landmark move, which marks the coming together of Star and Zee, India’s foremost media groups, this initiative is expected to create great value for the entire industry. The vision of the two companies is to create efficiencies in the distribution sector, incentivize digitization, address piracy issues and enable a content revolution in India.

The newly formed company Media Pro Enterprise India, which is a 50:50 Joint Venture between Zee Turner and Star Den Media Services would jointly aggregate and distribute channels licensed to Zee Turner and Star Den. Star Den Media Services is an existing 50:50 joint venture between Star India Private (SIPL) and Den Networks (DEN) while Zee Turner is an existing 74:26 joint venture between Zee Entertainment Enterprises (ZEEL) and Turner International India (TIIPL).

STAR India, the leading media and Entertainment Company, has one of the leading reach among the country’s broadcasters, beaming to over 400 million people every week across India and over 58 countries across the globe.

Zee Entertainment Enterprises (“Zee”) is one of India’s leading television media and entertainment companies. It is amongst the largest producers of aggregators of Hindi programming in the world, with an extensive library housing over 80,000 hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, Zee houses the world’s largest Hindi film library.

Zee Entertainment Share Price

125.05 -5.40 (-4.14%)
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Peers
Company Name CMP
Zee Entertainment 125.05
Sun TV Network 697.40
GTPL Hathway 138.75
Network 18 Media Inv 74.34
Den Networks 42.58
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