ZEE shines on launching edutainment channel ‘ZeeQ’

16 Oct 2012 Evaluate

Zee Entertainment Enterprises (ZEE)  is currently trading at Rs. 193.60, up by 4.75 points or 2.52% from its previous closing of Rs. 188.85 on the NSE.

The scrip opened at Rs. 190.70 and has touched a high and low of Rs. 194.00 and Rs. 189.00 respectively. So far 891,791 shares were traded on the counter.

The NSE group stock of face value Rs. 1 has touched a 52 week high of Rs. 208.25 on 04-Oct-2012 and a 52 week low of Rs. 105.55 on 05-Jan-2011.

The promoters holding in the company stood at 43.87% while Institutions and Non-Institutions held 48.47% and 7.67% respectively.

Zee Entertainment Enterprises has launched its first edutainment channel in general entertainment channels (GEC) space ‘ZeeQ’, which will address the educational need gaps through engaging content.

ZeeQ will cater to the needs of children in the age group of 4-14 years in India and will have a mix of home produced and acquired content. The 24-hour channel will be available on leading DTH and digital cable platforms as a paid-for channel.

The broadcast operations of this new channel which is also the 32 channel in the boutique of ZEE will be managed by ZEE, while Zee Learn will look after the content and channel management.

Zee Entertainment Share Price

118.55 -4.10 (-3.34%)
21-Nov-2024 16:59 View Price Chart
Peers
Company Name CMP
Zee Entertainment 118.55
Sun TV Network 729.55
GTPL Hathway 140.35
Den Networks 42.79
TV Today Network 183.90
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