Tilaknagar Industries has received an approval for acquisition of 26% stake in Mason & Summers Marketing Services (MSMSPL), a company engaged in the business of sales, marketing and distribution of the branded products of Indian Made Foreign Liquor (IMFL). The board at its meeting held on October 16, 2012 has approved for the same.
This association will also help the company to utilize the vast distribution network of MSMSPL to promote its premium brands and capture new territories, particularly in North and East India, where the company has got limited presence.
Besides, Tilaknagar Industries has an option to increase its stake in MSMSPL in future. This step taken by the company will help it in exploring its footprints in North and East India as it is looking for opportunities to extend its presence in these regions.
Tilaknagar Industries is one of the renowned Indian Made Foreign Liquor players including whisky, brandy, gin, rum and vodka with presence across India. The company manufactures markets and sells more than 40 brands across all price points.
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