RIL’s step down arm showcases over 40,000 artisan-crafted products during festive season

24 Nov 2020 Evaluate

Reliance Industries’ (RIL) step down subsidiary -- Reliance Retail showcased more than 40,000 artisan-crafted products from over 50 GI clusters to its customers this festive season in a strong push to locally-made artisanal products. A direct result of its three-year-old flagship initiatives - 'Indie by AJIO' and 'Swadesh' - started to provide avenues for sales and employment to local craftsmen, the programmes now engage with more than 30,000 craftsmen, representing over 600 art forms across a wide spectrum of clothing, textiles, handicrafts and handmade natural goods.

Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.

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