Tata Power wins two gold awards at 5th One Planet Awards 2020

27 Nov 2020 Evaluate

Tata Power has been conferred with a Gold Award by the prestigious One Planet Awards, a program which honours businesses and professionals excellence in industries around the world. The company has won  ‘Gold’ for its ‘Power Her Up’ and ‘Switch off to Switch on’ campaign under the category of ‘Communications & PR Campaign of the Year / Corporate Responsibility’ and ‘Digital Campaign of the Year / Cause-Related Marketing’ respectively.

‘Power Her Up’ campaign represents Tata Power’s determination to empower underprivileged women and girl children across the country through SHGs, education and employment, healthcare and financial inclusivity. It also captured digital platforms campaigns conducted for COVID affected communities, which have been able to bring scale to the interventions and helped overcome the challenges associated with market linkages.

Tata Power has also been conferred with the gold award for its 'Switch off to Switch on' campaign. This sustainability initiative has shown consolidated efforts in all aspects of climate action, energy and resource conservation. It also covered details of the Integrated Campaign with strong PR support delivering high impact with a limited budget and achieved global reach by engaging GenZ through visual content – Video Series, GIFs, Creatives and Contests.

Tata Power is India’s largest integrated power company.

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