Hardcastle Restaurants (HRPL), a Master Franchisee for West & South India operations of McDonald’s restaurants and a subsidiary of the Westlife Development, has launched new packaging ‘EatQual’ designed for its specially abled customers. With this progressive and inclusive initiative, the company has once again reinforced its brand promise of making delicious feel-good moments easy for everyone. The EatQual pack has been developed over months of collaboration an NGO that has been working towards the betterment of the specially-abled community for over 50 years.
The new packaging innovation stems from the insight that the current packaging typically requires customers to use both their hands to truly enjoy the delicious McDonald’s burgers. This makes it difficult for those with upper-limb disabilities. EatQual will address this challenge and ensure that everyone can bite into their favourite burgers just as easily.
Westlife Development focuses on putting up and operating Quick Service Restaurants (QSR) in India through its subsidiary HRPL. The Company operates a chain of McDonald's restaurants in west and south India, having a master franchisee relationship with McDonald's Corporation USA, through the latter's Indian subsidiary.
Company Name | CMP |
---|---|
Westlife Development | 737.90 |
Restau. Brands Asia | 77.23 |
Barbeque-Nation Hosp | 399.20 |
Coffee Day Enter. | 28.88 |
Speciality Restauran | 140.30 |
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