Max Financial Services’ JV enhances contactless services for customers

31 Dec 2020 Evaluate

Max Life Insurance, a joint venture (JV) between Max Financial Services and Mitsui Sumitomo Insurance, has strengthened its commitment to customers by introducing digital servicing initiatives that has helped bring greater agility, innovation and customer delight amidst the pandemic.

In the last six months, Max Life has introduced a range of digital initiatives that are completely contactless and paperless, across most of its channels including the company’s branch offices. The company has overhauled majority of the physical servicing touchpoints to digital and enabled more options of self-serve on its website.

Max Financial Services is a part of the Max group, an Indian multi business corporation.

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