Marico to offer differentiated products in skincare category

07 Nov 2012 Evaluate

Marico is aiming to segment its offerings in the skincare category and is planning to roll out differentiated products. The company has taken this decision after considering lower penetration in the segment and plans to debar fighting it out with products that are already present in the category through innovation.

The company is also planning to focus on hair oil brands such as Nihar and Parachute within these categories, as an acquired brand such as Oil of Malabar has been sidelined by the company.

Marico is engaged in the business of branded fast moving consumer goods and branded services. The company operates in two segments, i.e., consumer products and others. The company’s consumer products include coconut oils, other edible oils, hair oils and other hair care products, male grooming products, fabric care products, healthy foods, soaps, health care products, female beauty care products.

Marico Share Price

628.25 -12.70 (-1.98%)
20-Dec-2024 16:59 View Price Chart
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Company Name CMP
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