Reliance Life Insurance launches ‘Face-to-Face’ distribution initiative

23 Nov 2012 Evaluate

Reliance Life Insurance, part of Reliance Capital, has launched ‘Face-to-Face’ distribution initiative to service its orphan customers and provide post-sales service to policyholders. The ‘face-to-face’ distribution initiative is a unique service-based sales platform introduced by company in India, which aims at servicing customers whose agents have become inactive. The main goal of this distribution format is to target existing customers who are currently not connected to any advisor and distributor.

The new distribution channel will operate with life planning officers (LPOs) which will primarily be woman employees, with housewives being one of the key target segments for recruitment. Further, the company has appointed around 200 woman employee advisors in seven cities during the pilot phase, and plans to scale up across the country in the next few months.

Meanwhile, the new sales format would focus on Tier I and Tier II cities and leverage the talent pool amongst on housewives in these locations to connect with the customers, besides supporting company’s existing distribution channels.

Reliance Capital has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking, depository services, distribution of financial products, investment banking, wealth management services, commercial finance, exchanges and other activities in financial services.

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