Zee Entertainment’s ZEE5 enters into partnership with Applause Entertainment

16 Dec 2021 Evaluate

ZEE5, a video on demand website run by Zee Entertainment Enterprises, has entered into a strategic partnership with India's leading content and IP studio Applause Entertainment, a venture of Aditya Birla Group for a multi-show association.

The two leading content companies will collaborate to create an original content slate of new ZEE5 originals in Hindi across genres to entertain billions of ZEE5 viewers across the globe. The move is in line with ZEE5's content-first approach of partnering with the best in the creative ecosystem and bringing to the fore bespoke and premium content for a diverse audience.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.

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