Tata Elxsi soars on entering into major strategic partnership with Brash Brands

05 Dec 2012 Evaluate

Tata Elxsi is currently trading at Rs. 240.90, up by 3.70 points or 1.58% from its previous closing of Rs. 237.20 on the BSE.

The scrip opened at Rs. 239.00 and has touched a high and low of Rs. 244.95 and Rs. 239.00 respectively. So far 23,000 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 254.10 on 16-Jul-2012 and a 52 week low of Rs. 167.10 on 22-Dec-2011.

Last one week high and low of the scrip stood at Rs. 252.00 and Rs. 213.05 respectively. The current market cap of the company is Rs. 750 crore.

The promoters holding in the company stood at 45.11% while Institutions and Non-Institutions held 9.65% and 45.24% respectively.

Tata Elxsi has entered into a major strategic partnership with Brash Brands, UAE’s leading brand consultancy firm, to deliver full service brand consultancy and integrated design services in India and other key international markets including GCC and Asia. The company through this exclusive partnership will build Brash Brands’ business in India while on the other hand Brash Brands will represent the company’s portfolio of design services throughout its international offices such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.

Further, in order to address brand development and consultancy services in India, and target product design, signage and way finding markets in the GCC and Asia, the relationship’s first combined service will set up joint operations in Bengaluru.

Brand Bash is a consultancy firm, helping clients create and build stronger brands to drive growth. It has offices in countries such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore. The company has about 150 clients across sectors like real estate, hospitality, infrastructure, government and municipal services among others.

Tata Elxsi provides system integration and software development. The company caters to various industries such as aerospace, consumer electronics, entertainment, FMCG, telecom etc.

Tata Elxsi Share Price

7246.00 13.85 (0.19%)
19-Dec-2024 15:57 View Price Chart
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