Raymond forays into energy drink business, launches ‘KS E Drink’

07 Dec 2012 Evaluate

Raymond’s - FMCG brand - KamaSutra (KS) has marked its foray into energy drink business with launch of its energy drink ‘KS E Drink’, stepping into the Rs 200 crore energy drink market in India. The drink is available in two flavors ‘X- Fruit’, a mixed fruit flavor and ‘X- Berry’ which is a mixed berry flavor.

The energy drink is the newest addition to the KS product portfolio and has been created to address the taste of the adventurous and energetic urban young.

Raymond is largest manufacturer of steel files in the world accounting 30% of market share. The company’s textile plants are located in Thane, Vapi and Chhindwara. These plants have received various certifications such as ISO 9001 for quality management systems and ISO 14001 Environment Control Systems.

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