Vadilal Industries surges on entering Indian flavored milk market

07 Dec 2012 Evaluate

Vadilal Industries is currently trading at Rs. 254.00, up by 4.50 points or 1.80% from its previous closing of Rs. 249.50 on the BSE.

The scrip opened at Rs. 252.45 and has touched a high and low of Rs. 261.50 and Rs. 248.40 respectively. So far 95749 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 306.00 on 10-Sep-2012 and a 52 week low of Rs. 87.00 on 06-Jan-2012.

Last one week high and low of the scrip stood at Rs. 261.50 and Rs. 239.80 respectively. The current market cap of the company is Rs. 184.73 crore.

The promoters holding in the company stood at 65.38% while Institutions and Non-Institutions held 0.14% and 34.49% respectively.

Vadilal Industries has entered the Indian flavored milk market with its new ‘Power Sip’ under the Vadilal Quick Treat umbrella brand. This new initiative is part of the company’s long term strategy to offer a wider range of frozen food products to consumers and its first major product launch in the beverages market. The company will be utilizing its strong ice cream retail distribution network to make this new product a popular brand across India over the next few years.

Vadilal’s Power Sip will come in a 180 ml bottle priced at Rs 18 which has got three flavors - rose, elaichi and kesar. Besides, more flavors like chocolate, badam and coffee will follow in a few months. Further, no preservative are used in Power Sip and it has got a long shell life of six months.

Vadilal Industries is engaged in the manufacture and sale of ice-cream and processed food products. The company's ice-cream segment offers a range of ice creams and frozen desserts in packs, including cups, party packs, family bricks, dollies, cones, and candies.

Vadilal Industries Share Price

4008.40 -55.70 (-1.37%)
20-Dec-2024 16:59 View Price Chart
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