Tata Global Beverages inks agreement with SIGCC

20 Dec 2012 Evaluate

Tata Global Beverages has inked an agreement with the South Indian Green Cardamom Company (SIGCC) to help spice growers launch their first branded product ‘Spice Mist’, which will be launched in two varieties- cardamom and pepper. Through this alliance, SIGCC can sell Spice Mist through the company’s wide distribution network which in turn will enable the spice growers to get a better price for their products by selling directly to the consumer instead of through intermediaries.

Besides, the company will also help and provide assistance with marketing, distribution and packaging, in a bid of creating a distinct brand identity and wider market for ‘Spice Mist’ products.

SIGCC was formed in 2006 by the progressive cardamom growers of Kerala and Tamil Nadu. SIGCC is founded, managed and run by the growers of spices themselves.

Tata Global Beverages formerly Tata Tea is a multinational non-alcoholic beverages company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

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