Shoppers Stop surges on plans to convert Facebook fans into loyal buyers

20 Dec 2012 Evaluate

Shoppers Stop is currently trading at Rs 435.00, up by 7.15 points or 1.67% from its previous closing of Rs 427.85 on the BSE.

The scrip opened at Rs 424.50 and has touched a high and low of Rs 436.70 and Rs 424.50 respectively. So far 21717 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 5 has touched a 52 week high of Rs 494.00 on 05-Dec-2012 and a 52 week low of Rs 251.00 on 21-Dec-2011.

Last one week high and low of the scrip stood at Rs 436.70 and Rs 391.15 respectively. The current market cap of the company is Rs 3570.92 crore.

The promoters holding in the company stood at 67.62% while Institutions and Non-Institutions held 19.77% and 12.60% respectively

Shoppers Stop is aiming to convert its 4 million fans on Facebook into a loyal customer base. It has observed that 70% of the revenue is generated from the 2.7 million loyalty card members, so it is planning to tap into possible synergies between its loyalty card members and the fan base on social media to create better business opportunities in the future.

The company’s loyalty card membership base has been growing between 15% and 18% with the addition of 4 lakh members every year, in spite of the slowdown. With a base of 2.7 million members already, the 15-year-old loyalty programme under the name of First Citizen is based on a membership charge of Rs 300.

Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.

Shoppers Stop Share Price

644.80 -3.35 (-0.52%)
20-Dec-2024 16:59 View Price Chart
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