Titan Industries’ arm Tanishq to introduce new collection for teenagers

21 Dec 2012 Evaluate

Titan Industries’ jewellery brand - Tanishq is planning to introduce a new collection targeted at teenagers, for which it is conducting a pilot project and a final decision will be taken by the end of this financial year. It is also expanding its footprint in the North Eastern region and looks to open two more showrooms in next fiscal.

The entity has opened six kiosks in Delhi, Mumbai, Bangalore and Pune. It has tied-up with TIPS Industries, the producers of action-thriller Bollywood film ‘RACE 2’, wherein actresses Deepika Padukone, Jacqueline Fernandez and Ameesha Patel will be seen donning the collection. 

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