Brightcom Group inks pact with Intent IQ

13 Apr 2022 Evaluate

Brightcom Group is partnering with Intent IQ, the next generation identity resolution leader, to enhance its bidding capability in RTB and programmatic advertising environments. Their service is powered by Intent IQ’s patented Identity Device Graph that processes over 20 billion events every 24 hours, over 11 billion email open/login events each month, and holds 80 plus different attributes inside.

Brightcom is looking for significant increases in targeted revenues in such environments by up to 30%. Intent IQ’s bid enhancement service to better identify IDs in a cookieless climate will leverage and maximize monetization for its publishers’ portfolio. This Graph is created by blending the power of advanced AI and decades of domain expertise.

Brightcom Group has expertise across several verticals, with focus on the following: Financial Services, Healthcare, Manufacturing Chemicals, Life Sciences and Retail.

Brightcom Group Share Price

9.37 0.00 (0.00%)
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