Karnataka Bank launches CASA campaign

27 Dec 2012 Evaluate

Karnataka Bank, a Mangalore-based bank, has launched CASA campaign in order to reach among more people and bring them under financial inclusion. The campaign which commenced on November 15, 2012 will continue till February 28, 2013.

This CASA campaign has already generated encouraging results and more than one lakh new customers are added in a short period of one month. The bank is planning to canvas 5 lakh accounts during the CASA campaign period ending on February 28, 2013.

Besides, the bank has launched road show to inform general public about the benefits of opening an account at the bank as well as to highlight the benefits of new housing loan and car loan schemes introduced.

Karnataka Bank is an old private sector bank which was set up in 1924. The bank had 510 branches and 409 ATMs spread across 20 states and 2 UTs across the country. Majority of the branch network is in the state of Karnataka.

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