Reliance Broadcast Network’s (RBNL) - BIG Magic, the regional general entertainment channel for the Hindi heartland, has emerged as the number one channel in Central India with a growth of 22% as per the latest TAM results for the period - week 41-50. The channel which has got a cumulative audience base of over 1.6 crore, offers reach and depth like none other, continuing to stay ahead of long established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc. The performance of the channel can be credited to the locally produced shows which ensure relevance, entertainment and aspiration all packaged together.
BIG Magic, when clubbed with the region’s No. 1 FM station - 92.7 BIG FM, which boasts of presence across 11 stations in the region, offers unparalleled and an integrated media offering to advertisers.
BIG Magic is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. BIG Magic is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.
Reliance Broadcast Network has a multi media play in the spaces of radio, television, intellectual property, out of home and television products and specializes in creating and executing integrated solutions for clients, across the country.
Company Name | CMP |
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PVR | 1446.10 |
Saregama India | 448.80 |
Eros Internatl.Media | 14.56 |
Shemaroo Entertain. | 158.20 |
Balaji Telefilms | 63.21 |
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