Maruti Suzuki plans to set up first overseas assembly plant in Africa

28 Dec 2012 Evaluate

Maruti Suzuki India, the country's largest car maker, is planning to set up its first overseas assembly plant in Africa as it wants to revive flagging exports. The company is looking for new export markets and considering Africa as it is more or less unexplored. The nation's biggest carmaker by volume aims to double its exports in the next four years.

The company is facing decline in exports as Europe, which accounted for 70% of Maruti's exports three years ago, now contributes to 30% as the debt crisis in the region has reduced demand. It is also considering Colombia and the Dominican Republic to boost sales, according to its annual report. The automaker will not establish factories in countries such as Indonesia and Thailand, where parent Suzuki Motor already has manufacturing facilities.

Automaker has reported 12.45% increase in total sales for November 2012 at 103200 units as against 91772 units in the same month last year. The domestic sales of the company during the month stood at 90882 units, up by 9.67% compared to 82870 units in November last year. Additionally, the company’s export also registered growth of 38.37% during the month which stood at 12318 units as compared to 8902 units in November last year.

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