Reliance Capital’s arm launches mobile point of sales services for customers

08 Jan 2013 Evaluate

In a bid to increase productivity and sales, Reliance Capital’s subsidiary -- Reliance General Insurance -- has launched point of sales service using mobile phones - Mobile Point of Sales (MPOS). With this launch, the company targets about 25% increase in productivity and nearly 20% rise in its sales. The said initiative will allow customers to pay premium using a mobile phone and eliminates payment-related delays, errors and fraud.

MPOS is additional mode of payment made available to its customers. The facility will ensure higher level of security and transparency in premium payments with instant confirmation about the transactions through SMS and email.

Earlier in November 2012, Reliance Life Insurance launched ‘Face-to-Face’ distribution initiative to service its orphan customers and provide post-sales service to policyholders.

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