Easy Trip Planners to launch localized travel search engine in New Zealand

04 Jul 2022 Evaluate

Easy Trip Planners is planning to launch localized travel search engine in New Zealand to enable the customers in the region to enjoy the value-based services of EaseMyTrip. The company has expanded its international footprint by incorporating a wholly-owned foreign subsidiary in New Zealand as part of its global expansion strategy. The company has forayed into New Zealand anticipating a huge pent-up global demand for the travel and tourism sector in the coming months.

The subsidiary will also replicate the lean and cost-effective operating model with no minimum paid-up capital. The brand has successfully adopted a similar model in India for over 14 years and will continue to pass on maximum benefits to customers in the respective region.

Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.

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