CCL Products (India) ventures into frozen foods category

CCL Products (India) Ltd. | Tea/Coffee | Agriculture & Allied activities | BSE: 519600 | NSE: CCL

11 Jul 2022 Evaluate

CCL Products (India) has ventured into the frozen foods category with the launch of plant-based meat products - ‘Continental Greenbird’. Continental Greenbird enables its consumers to make choices which are sustainable to the globe without losing the taste of meat.

With this launch, the company plans to tap into the growing consumer set who are looking for sustainable products while bridging the gap between meat cravings and guilt-free habits. With Continental Greenbird, the company will initially offer four plant-based meat varieties: Chicken-like nuggets, Chicken-like seekh kebab, Chicken-like sausage, and Mutton-like keema. All their products are made from plant-based protein which are derived from Green pea, Chickpea, and in the case of Keema from soya. This is done to create a real meat-like taste, texture and maintain excellent flavor. With Continental Greenbird, the company will now bring to consumers the same taste, feel, and texture of meat but without any cruelty to animals.

CCL Products (India) is engaged in the production, trading and distribution of coffee.