Colgate Palmolive (India) forays into gum-care segment

15 Jan 2013 Evaluate

Colgate Palmolive (India) has forayed into gum-care segment with the launch of ‘Colgate Total Pro Gum Health’ in India. Colgate Total Pro Gum Health is a specialist gum care toothpaste formula that contains clinically proven Triclosan and Copolymer technology which helps to prevent bleeding of the gums, their inflammation and recession (caused by gum problems), for healthy teeth.

The new toothpaste will be available at retail stores across India in 150 gm pack for Rs 92. This launch is also in line with the company’s long standing commitment of introducing the very best in oral care to Indian consumers.

Colgate Palmolive (India) has trusted brands for dental care, personal care, home care and professional oral care. The company is the fastest growing and one of the oldest companies catering to the personal care products.

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