Zomato stops loyalty membership for customers: Report

23 Aug 2022 Evaluate

Zomato has reportedly stopped its loyalty programmes -- Zomato Pro and Zomato Pro Plus membership for its customers. The company is working on upgrading its program to provide better experience to its customers. However, current subscribers of the plan can continue to enjoy the benefits of Pro membership till the tenure ends.

Earlier, the company had rolled out Zomato Plus and Zomato Pro Plus in 2020 after upgrading its Gold scheme. Zomato Pro members used to get additional benefits including fine dining hotspots to premium restaurants, bars cafes etc. They also get exclusive delivery offers, which is not available to other Zomato users. It meant that Pro members would get food delivered to them 15-20 per cent faster than other regular users.

Zomato is an Indian multinational restaurant aggregator and food delivery company founded by Pankaj Chaddah and Deepinder Goyal in 2008. It provides information, menus and user-reviews of restaurants as well as food delivery options from partner restaurants in select cities.

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