Aditya Birla Fashion’s JV launches flagship store in Mumbai

02 Sep 2022 Evaluate

TASVA, a joint venture (JV) between Aditya Birla Fashion and Retail and India’s ace designer Tarun Tahiliani, has launched its highly anticipated Mumbai flagship store. Located in Santacruz (W), TASVA’s sprawling 4,000 sq. ft. flagship Mumbai store features a grand facade and eloquent interiors. It features the new Indian & fusion collection besides the entire range of products.

The collection celebrates a vast array of traditional crafts with a modern twist, with fabrics ranging from silks to cottons to brocades. Beautifully adorned with Ikat prints, Benarasi motifs, and Chikankari, the collection explores pastels like mint green, ivory and salmon pink along with a full spectrum of colour ranging from softer tones of yellow to deep blues and tropical hues.

The entire collection available at the store features smart, stylish, subtle ensembles and with this new store, the well-travelled Mumbai customers will be spoiled for choice selecting from the wide array of skillfully-fashioned sherwanis, bandhgalas, achkans, bundis, kurtas, all the bottoms - churidars, aligarhis and much more, all crafted with impeccable attention to detail and design.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

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