Emami's arm re-launches edible oil brand Healthy & Tasty

12 Oct 2022 Evaluate

Emami's subsidiary -- Emami Agrotech has re-launched its edible oil brand Healthy & Tasty and aims Rs 5,000 crore business from it in the next 3-5 years. As a part of this relaunch, the company has introduced four new variants - Mustard, Soyabean, Sunflower and Rice Bran.

Besides, it has also roped in actress Katrina Kaif as its brand ambassador. She will be paired with Ravi Kishan in a separate commercial for the mustard oil variant.

Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.

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