V-Guard Industries plans to introduce mixer grinders in its portfolio

29 Jan 2013 Evaluate

In a bid to strengthen its portfolio, V-Guard Industries, a major electrical appliances manufacturer from Kerala, after launching induction cooker is now planning to introduce mixer grinders. The company is expecting to clock around Rs 150-200 crore from the home appliances business.

The company will be importing these products from China going forward in a year or two it will look at setting up an assembling facility at Himachal Pradesh.

Meanwhile, the company reported a 23% growth in net profit during the third quarter ended December 31 at Rs 15.35 crore as compared to Rs 12.45 crore a year ago. Revenues rose to Rs 349 crore, from Rs 246.60 crore, an increase of 42%.

At present, South Indian markets contributes around 77% of the total business, which was 100% 4-5 years back, and this would come down to 60% over the next 3-4 years.

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