Ruchi Soya gains on introducing new campaign to market mustard oil brand

05 Feb 2013 Evaluate

Ruchi Soya is currently trading at Rs. 68.45, up by 0.60 points or 0.88% from its previous closing of Rs. 67.85 on the BSE.

The scrip opened at Rs. 68.20 and has touched a high and low of Rs. 68.55 and Rs. 68.00 respectively. So far 1644 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 2 has touched a 52 week high of Rs. 107.80 on 16-Feb-2012 and a 52 week low of Rs. 59.60 on 27-Nov-2012.

Last one week high and low of the scrip stood at Rs. 70.25 and Rs. 67.00 respectively. The current market cap of the company is Rs. 2270.67 crore.

The promoters holding in the company stood at 54.51% while Institutions and Non-Institutions held 15.63% and 29.86% respectively.

Ruchi Soya Industries’ brand Nutrela inked pact with six major city fish markets to promote its mustard oil brand. Under the campaign the company has identified five or six fish-sellers in each of these six markets. A complimentary pack of mustard oil branded Nutrela Kachi Ghani will be given following a purchase of one kg of fish.

The entity has taken this initiative keeping in mind the Bengali sentiments and the need for mustard oil as a cooking medium. It is looking for tie-ups in other markets. It will be carried out simultaneously in Bengal and Assam. Bengal alone accounts for over a third around Rs 110 crore of the Rs 300-crore mustard oil market in the country.

 

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