Aditya Birla Group’s ‘House of Brands’ venture TMRW inks pact with 8 Digital-First Lifestyle Brands

28 Nov 2022 Evaluate

TMRW, an Aditya Birla Group venture, has entered into partnership with 8 Digital-First lifestyle brands. These partnerships with the new-age founders have been struck within few months of the launch of the venture. TMRW is on a path to create a leading technology-led Digital First ‘House of Brands’ business over the next several years. With these 8 brands on board, TMRW has achieved a revenue run-rate of over Rs 700 crore and is on a path to cross an annual revenue rate of Rs 1500 crore plus in the next 12 months.

The investment in these 8 D2C brands establishes a strong foundation with a diversified portfolio across several fashion sub-categories. With this portfolio, TMRW has established presence across a broad spectrum of apparel segments ranging from Casual Wear, Kid’s Wear to Western Wear. The plan is to expand in related Lifestyle categories including Beauty & Personal Care. TMRW’s vision is to partner with new-age founders by bringing in strategic, operational & technological capabilities in addition to growth capital. With synergistic investments that will power multiple brands, TMRW will enable blitz scaling and brand building.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

Aditya Birla Fashion Share Price

282.25 -8.00 (-2.76%)
20-Dec-2024 16:59 View Price Chart
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