EaseMyTrip has acquired 55% majority stake in cheQin through the primary route. cheQin is a unique real-time marketplace which allows travellers bargain with hoteliers without any effort. The unique bargaining algorithm of cheQin brings in top 5 lowest offers by the hoteliers. The company encourages the travellers to pay at the hotel directly and ensures a customer-centric approach that enables them to stay at the most value-for-money hotels, transforming the entire hotel booking experience. cheQin can be accessed through web (cheQin.club), android and iOS apps.
The acquisition strengthens EaseMyTrip's already strong hotel channel in terms of technology, adaptability, personalization, and the acceptance of bulk booking and long stay requests. With this acquisition, EaseMyTrip is in a great position to give its customers a wide range of innovative hotel booking options at the most competitive prices. Customers can gain from making hotel reservations for large groups, extended stays, and last-minute reservations. CheQin gains access to the extensive network of EaseMyTrip’s over 45,000 travel agents and more than 11 million customers through this acquisition.
Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.
Company Name | CMP |
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IRCTC | 759.75 |
Transcorp Intl. | 30.93 |
Thomas Cook (India) | 163.55 |
TBO Tek | 1698.85 |
Le Travenues Techno | 142.95 |
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