Radico Khaitan’s Morpheus Brandy joins millionaire club

06 Feb 2023 Evaluate

Radico Khaitan’s brand Morpheus Super Premium Brandy has joined the millionaire club, making it the 6th brand from the company’s portfolio to achieve the million case mark. This also makes it the first brandy in the premium segment to sell over 1 million cases in the industry. Capturing the market within a short span, Morpheus became the market leader by claiming around 60% of market share of the super-premium brandy segment.

Named after the winged Greek god of dreams, Morpheus Super Premium Brandy targets brandy aficionados looking for a more exotic, evolved and euphoric experience. The brand is available in 25 states and being exported to 27 countries. It is also being sold in every CSD store in the country. Following the success of Morpheus XO Brandy, Radico Khaitan also expanded its brandy portfolio with a notch-up variant/brand extension, Morpheus Blue XO Premium Brandy.

Radico Khaitan (RKL) is one of the India's oldest and largest liquor manufacturers.

Radico Khaitan Share Price

2288.35 -21.70 (-0.94%)
22-Nov-2024 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1500.90
United Breweries 1860.05
Radico Khaitan 2288.35
Allied Blenders 314.90
Globus Spirits 819.05
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