PVR launches 5-screen multiplex at Telangana post merger with INOX

27 Feb 2023 Evaluate

PVR has launched new 5-screen multiplex in the state of Telangana after the merger with INOX Leisure. The new multiplex at Ashoka One Mall on Y Junction in Hyderabad will strengthen the company’s foothold in Telangana with 102 screens in 18 properties and consolidates the merged entity’s presence in South India with 508 screens in 92 properties.

The multiplex is located in Kukatpally, a residential and commercial locality having excellent connectivity to the city's hotspots. Due to proximity to the IT hub of Hitech city and Gachibowli, Kukatpally has emerged as the preferred locality for professionals working in these IT hubs.

The new cinema is designed to deliver a luxurious experience with an artfully designed L-shaped lobby, a concession counter with curated food section and a live kitchen. The five auditoriums having a seating capacity of 1274 with last row recliners are equipped with advanced laser projection for crystal-clear visuals and spectacular audio experience with Dolby Atmos technology. The live kitchen will serve a variety of gourmet cuisine which the customers can also order through Swiggy and Zomato within the comfort of their homes.

PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.

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