EaseMyTrip inks advertisement agreement with Capri Global Holdings

27 Feb 2023 Evaluate

EaseMyTrip has entered an advertisement agreement with Capri Global Holdings, the franchise owner of the team, UP Warriorz, of Women’s Premier League (WPL). The agreement lasts for five years, beginning from the tournament's first season.

The T20 cricket tournament organized by the Board of Control for Cricket in India (BCCI) is being looked at as a game-changer for women athletes. The WPL will not only create conversations around the women’s game, but it will also become a pathway for talent. Women cricketers taking center stage will be the cynosure of all eyes. This will inspire younger players to come through the ranks and share the field with the who’s who of the sport, furnishing a healthy grassroots system that keeps producing special performers on the world stage. EaseMyTrip will benefit from millions of views by this association.

Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.

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