Fino Payments Bank (Fino Bank) has renewed its association with Rajasthan Royals (RR) for season 16 of India’s biggest premier cricket competition. Fino Bank will be RR’s official Digital Banking Partner.
The Bank made its maiden foray with the mega sporting event last season by partnering with RR as the Digital Payments Partner. The new season’s engagement is expected to be a notch higher as the Bank aims to connect with RR’s large fan base across social media platforms to increase its digital footprint. Importantly, the newly launched FinoPay digital savings account is expected to get more traction through this engagement.
As the Digital Banking Partner, along with the core messages of convenience, accessibility, proximity and trust, the Bank would be looking to drive brand visibility and increase FinoPay app downloads. The app helps open digital savings account, an everyday banking account for routing small, daily spends.
Fino Payments Bank is a scheduled commercial bank serving the emerging India market with its digital based financial services.
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