Tata Global Beverages aims to complete opening of 50 Starbucks cafes this year

05 Mar 2013 Evaluate

Tata Global Beverages’ 50:50 joint venture (JV) with Starbucks Coffee Company - Tata Starbucks has decided to complete inauguration of 50 outlets of the world’s largest coffee chain in India, by the 2013 end. The company, which has a joint venture with the US-based Starbucks had planned to open these 50 outlets in the country by 2012, but so far it had opened only seven cafes in the country, due to problem in finding location of the real estate.

The entity has planned to invest Rs 400 crore for this project. Tata Starbucks had opened its first outlet in India in October 2012 in Mumbai, where it currently has four cafes. In the current year it had opened two outlets at the Indira Gandhi International Airport and one at Connaught Place in the National Capital.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic beverages company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

 

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