DNEG inks MoU to acquire Prime Focus Technologies

14 Apr 2023 Evaluate

DNEG, a subsidiary of Prime Focus, has entered into a memorandum of understanding (MoU) to acquire Prime Focus Technologies (PFT), a leader in cloud-based software and artificial intelligence (AI) technology for the media and entertainment (M&E) industry. PFT, a subsidiary of DNEG’s parent company, Prime Focus, has offices located across North America, the United Kingdom and India.

Upon conclusion of the proposed transaction, DNEG will add the media workflow and automation software suite, CLEAR, and purpose-built AI platform, CLEAR AI, which offer studios, broadcasters, brands and service providers transformational solutions to help manage content, video collaboration and automation in the content production and distribution process.

Acquiring the software-as-a-service business of PFT will advance DNEG’s status as an end-to-end solutions provider, enabling its expansion into media tech and distribution services, including fulfillment, localization and marketing, and allowing DNEG’s worldwide M&E client base to realize the financial, operational, and strategic benefits of managing the entire lifecycle of their content with one trusted partner.

DNEG (www.dneg.com) is a world-leading visual entertainment services company for the creation of feature film, television, and multiplatform content.

Prime Focus (PFL), the world’s largest independent integrated media services powerhouse. It provides end-to-end creative services (stereo 3D conversion and animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (equipment rental) and post-production services (Digital Intermediate and picture post) to the Media and Entertainment industry.

Prime Focus Share Price

133.30 4.95 (3.86%)
20-Dec-2024 16:59 View Price Chart
Peers
Company Name CMP
PVR 1381.80
Saregama India 497.65
Eros Internatl.Media 15.13
Shemaroo Entertain. 160.10
Balaji Telefilms 79.92
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