OnMobile Global climbs on launching Gamize for brands across industries

Onmobile Global is currently trading at Rs. 78.66, up by 8.85 points or 12.68% from its previous closing of Rs. 69.81 on the BSE.

The scrip opened at Rs. 70.38 and has touched a high and low of Rs. 80.45 and Rs. 69.67 respectively. So far 493502 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 155.30 on 18-May-2022 and a 52 week low of Rs. 56.27 on 28-Mar-2023.

Last one week high and low of the scrip stood at Rs. 80.45 and Rs. 67.66 respectively. The current market cap of the company is Rs. 793.36 crore.

The promoters holding in the company stood at 48.03%, while Institutions and Non-Institutions held 0.95% and 51.01% respectively.

OnMobile Global has launched its first-ever SaaS-based gamification platform for brands across industries, called Gamize, as a critical step in the transformation journey for its global business in this new fiscal, with Banglalink as its first partner.

Gamize, a SaaS-based Gamification platform, will provide completely customizable, industry-agnostic solutions for acquiring, engaging and retaining users for a brand’s website or app. Where sustaining customer loyalty in today’s highly competitive markets is a challenge, and decreasing customer acquisition costs and reducing churn are obstacles in every business; Gamize intends to leverage the natural tendencies of people for competition, achievement, and getting rewarded by modifying user behaviour with gamification techniques helping customers nudge the user to complete or perform activities which are meaningful to them while rewarding such behaviours.

The platform also uses methods via gamification to help customers increase users through referrals which helps keep customer acquisition costs lower. Gamize is built on a strong product platform which enables customers to deploy in a couple of days with out-of-the-box integrations and develop and launch campaigns in a few minutes rather than weeks. Gamize will bring a robust partner ecosystem to OnMobile with not just Enterprise customers but even small and midsize business (SMBs), which allows them to leverage digital transformation modules and OnMobile’s Global presence to help grow their business across the globe.

OnMobile Global is engaged in developing product line across all mobile access channels like Voice, SMS, WAP, USSD, On-Device Portal and Web.