Vertoz Advertising’s arm enters into strategic partnership with Dantri

07 Jun 2023 Evaluate

Vertoz Advertising’s wholly owned subsidiary -- IncrementX has entered into a strategic partnership with Dantri, Vietnam's largest electronic news publication, to represent them in the Western market. This alliance will concentrate on representing advertising inventory in significant Western nations like the United States, the United Kingdom, and Canada.

With an extensive readership and great influence, Dantri is one of the top players in the Vietnamese audience. The website covers a broad range of subjects, including society, sports, education, stock market updates, and general news. Within the Vietnamese community, Dantri is recognized on a global scale and has made a name for itself as one of the most trustworthy media outlets in Vietnam.

By connecting publishers with targeted advertisers, IncrementX and Dantri hope to increase publishers' exposure in the Western market advertiser and agency world. In order to improve monetization opportunities, IncrementX will function as an extended sales team of Dantri. It will facilitate relationships with brands and agencies. The main objective of this collaboration is to grow Dantri's revenue in the Western market through programmatic guarantee (PG), direct brand solutions, private marketplaces (PMPs), and open market monetization. 

Vertoz Advertising is a programmatic advertising company based in New York City, United States.

Peers
Company Name CMP
Signpost India 245.20
Bright Outdoor Media 460.00
Innokaiz India 42.52
DAPS Advertising 25.50
Navoday Enterprises 9.95
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