Welspun India is planning to look at opportunities to leverage on the association of its brand Christy with the Wimbledon tennis championships for international market expansion of the British label. This year, apart from the conventional classic green and purple towel the company has also created a line with a range of blooms in seasonal pink and fuchsia for Wimbledon, keeping in line with the tournament's vision and colour conversation that transcends gender.
Christy became the official towel manufacturer and supplier for Wimbledon in 1988 and Welspun's association with Wimbledon began in 2006 when it acquired Christy. In 2022, the company had sold approximately 1.1 lakh pieces of Wimbledon related merchandise and for 2023 it expects the volume to exceed 2 lakh pieces.
Welspun India is one of the largest manufacturers and exporters of bed & bath textile products globally. The company’s portfolio comprises wide range of home textile products such as terry towels, bed linen (basic bedding and decorative bedding) rugs and bathrobes.
Company Name | CMP |
---|---|
PDS | 511.30 |
Welspun Living | 149.00 |
Vardhman Textiles | 439.60 |
Arvind | 363.20 |
K.P.R. Mill | 921.90 |
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